pureprofits
The post-purchase profit playbook

Only for beauty & health brands doing €100K+ a month on Shopify

Anyone can read it, but it's written for brands that size. It shows how to make a second sale on orders you already paid for, with the 6-step PROFIT framework and real offers from real stores.

Built on published data from ReConvertZipifyAftersellUpsellPlusRebuy
Martijn working on a laptop at a table overlooking a forest
Why I built this playbook

The idea is easy. The execution isn't.

A post-purchase offer is one screen between "Pay now" and "Thank you". Most Shopify brands already have an app that can show it. Very few make real money with it.

The difference is in the details: the right offer for each type of buyer, a fallback for every no, weekly tests, and a holdout group that proves the money is really extra. That's what this playbook is about.

Run it yourself, or let us run it for you.

MartijnCo-founder, PureProfits
What you'll find in this playbook

What's inside? The P.R.O.F.I.T. framework

The framework we use to turn a plain thank-you page into a second sale. Three parts, each with real examples you can copy.

1
Part 1

Every customer you paid for can make you a second sale

  • What a post-purchase funnel is
  • Same 5,000 orders, different result
  • Your number, calculated
2
Part 2

The right offer at the right time

  • Who it's for (and who it isn't)
  • 7 funnels that actually work
  • Turning buyers into subscribers
3
Part 3

The P.R.O.F.I.T. framework

  • 6 ways brands leave money behind
  • The PROFIT framework, step by step
+ Your losses, calculated

Enter your revenue and order value. See what you leave behind every month.

+ Real store examples

Grüns, Ketone-IQ and more, with the numbers they published.

Still here? Then it's for you.

For Shopify skincare and supplement brands doing €100k+ a month that want more from every order.

4 quick questions · instant access